Frustrated with packaging!
“Consumers shouldn't have to get into a knife fight to get into the products they buy.”
Many consumers are frustrated by hard-to-open product packaging on the products they buy every day and this can affect what products they choose to buy.
Older people and those living with arthritis are particularly affected but most people struggle with “clamshell” wrapping, vacuum sealed jars and toy packaging.
Arthritis Australia has established an Ease of Use program to help industry fix issues with hard-to-open packaging. The scheme has tested more than 200 products from Woolworths and Nestlé and is leading to design changes that will make opening products much easier.
Article in todays Sydney Morning Herald (12 July 2013)
'Good buys with terrible twists’ by Sarah Whyte
It is the paradox of modern packaging: you need a pair of scissors to break open a packet of new scissors.
Whether it's wrestling with ''clamshell'' wrapping or vacuum-sealed jars, consumers are all too frequently confronted by products whose packaging renders them unopenable, consumer advocate Choice says.
Consumers shouldn't have to get into a knife fight to get into the product.
Arthritis Australia is calling on the federal government to evaluate the health and safety impact of packaging that is hard to open. In a ratings trial, called the Initial Scientific Review, +8 means 95 per cent of the population can easily open the packaging, while -8 means that less than 60 per cent can safely open it.
To see the full article click on the link below.
Contact the Australian Packaging Covenant (APC) about packaging that frustrates you:
Call 1300 30 80 30
Or fill out a feedback form on the website at www.packagingcovenant.org.au
Updated 12 July 2013