That’s a Wrap: The Best and Worst Packaging of 2024


About That’s a Wrap 2024

The annual social media campaign aims to showcase the types of packaging that consumers have either struggled with or found easy to open over the past year. Your feedback will help our Accessible Design Division determine whether certain packaging is becoming more user-friendly or increasingly difficult over time. Your responses will also be used to educate the packaging industry about your experiences with packaging and hopefully reduce incidences of wrap-rage in the future.


Nominations for 2024 are now open!

Create your own user feedback survey

Making a nomination

You can nominate packaging for either the best or worst category through our form or by commenting on one of the campaign’s social media posts. Any ‘like’ or ‘comment’ that supports a nomination will count as a vote for that nomination.

You can nominate a general packaging format like glass jars with metal lids or opening features such as induction seal. Alternatively, you can go into more detail by naming a specific product so we can contact the manufacturer and let them know about your experience.

What does the ‘worst packaging’ mean?

Packaging that counts as the worst:

  • you couldn’t open it at all
  • you opened it after a struggle
  • caused you pain
  • hurt your self-opening it
  • had to use a tool, like a knife or scissors, to open it
  • had to ask someone else to open it for you
  • caused you to damage or spill the contents
  • caused a brief moment of hesitation, anxiety or fear about opening it due to previous negative experiences.

What does the ‘best packaging’ mean?

We are looking for packaging that is genuinely easy-to-open, not just slightly better then a really bad alternative.

You shouldn’t have to struggle with any packaging, but until that happens we want to know what packaging consistently makes your life easier. We may also buy samples of nominations to confirm that they are in fact reasonably accessible.

Tag us and Use the hashtag: #bestandworstwrap
Each Social Media Comment or ‘like’ or ‘comment’ agreeing with a nomination will be accepted as a vote towards that nomination.

The rules

We may decide to disqualify and exclude packaging from the final tally, if:

  • Packaging still needs a tool to open it, including knives, scissors, grip matts or other creative tools
  • Packaging that consumers commonly hurt themselves opening
  • Nominations that seem to be not genuine e.g. sarcastic responses or if nominations appear to be made by employees of particular manufacturers or brand owners if its believe they are trying to influence the result.

Other criteria

  • Nominations close 31 December 2024 and the top responses will be announced on social media in late January.
  • Each Facebook/ Instagram ‘like’ or ‘comment’ agreeing with a nomination will be accepted as a vote towards that nomination. When nominations are made as descriptions rather then specific product names, we will group the nominations and votes as best as possible when tallying the final results.
  • You can nominate multiple products, but only one vote per person will be counted per nomination. In other words you can’t ‘vote’ for your own nomination. Here’s how it works:
    • Amy on Facebook nominates a product, which is then counted as one vote towards Product X
    • Bob comments on Amy’s post in support of that nomination, this will be counted as a vote towards the same Product X
    • Melissa then ‘likes’ both Amy’s nomination and Bob’s comment on Facebook, only one of these reactions will be counted, so one additional vote would go towards Product X
    • Max nominates Product X through the online form, this is counted as one vote towards that product
    • A total of four votes would be tallied for Product X.
  • If you specifically name a product and brand/manufacturer in the campaign we will try our best to contact them to let them know a nomination was made regarding their product. If you provide more details through our online form and provide an email address, we can follow up with any additional details needed to make a complaint. We will also ask your permission to share your contact details with the manufacturer so they can contact you directly about your experience. The more they know about the issues the more likely they are to make changes.
  • We love to hear stories about your experiences, both good and bad, as we use these to educate the packaging industry about your needs. If you have photos or videos then that’s even better, please upload them and tag us so they can be counted as a nomination. Alternatively you can send the file directly to us at [email protected]
  • Arthritis Australia will choose to tally the products based on the product name, packaging category or packaging opening feature. Arthritis Australia reserve the right to interpret nominations and votes as well as promote diverse selection of category winners.
  • This is a survey about Australian packaging, so please only participate if you have been opening packaging bought in Australia. If you’re in New Zealand, let us know and we can pass your responses onto our New Zealand counterparts, who are also trying to improve packaging for consumers.