Easy to Open (ETO) & Ease of Use (EOU) Program

Easy to Open (ETO) testing is undertaken with arthritis consumers and their experience is documented in a detailed report to provide the greatest level of insight.

The report covers more areas than other testing does, including information regarding the consumers abilities as well as their insights into their user experience. This type of testing is conducted with arthritis consumers, because if arthritis users can easily open the packaging, then it is likely someone that doesn’t experience the same functional limitations will also easily open it. This is also indicative of the abilities of the ageing population.

When consumers struggle with packaging during the testing, design modifications may also be suggested to improve designs.

The testing is a pass or fail result and if your packaging passes, you can then apply to become Easy to Open Certified. This Certification will allow access to the Easy to Open logo on your labelling to educate consumers about the benefits of your design.  

This is important as we have found that when consumers have had great difficulty with a packaging format in the past, they are not willing to try it again unless there are encouraging signs that the format has changed. The independent certification can reassure consumers that the product is easy to open and that it is not just a marketing ploy.

If your product passes this testing then it is also considered to be best practice on the Packaging Accessibility Rating Database.

Medicine packaging has also been given Therapeutic Goods Administration’s (TGA) special permission to join the program.

Key details:

• Easy to Open testing involves consumer testing with arthritis users
• It is a more detailed report than the ISR
• Companies can use this type of test to identify consumer issues with a packaging to inform its redesign.
• Passing testing allows you to join the Easy to Open Program and independently prove to users that packaging is accessible and easy to open.
• The Easy to Open Certified logo can be a helpful way of communicating the products benefits to markets like the ageing population.

Contact us to find out more about the process.

Ease of Use (EOU) testing is undertaken with arthritis consumers and their experience is documented in a detailed report to provide the greatest level of insight.

The report covers more areas than other testing does, including information regarding the consumers abilities as well as their insights into their user experience. This type of testing is conducted with arthritis consumers, because if arthritis users can easily open the packaging, then it is likely someone that doesn’t experience the same functional limitations will also easily open it. This is also indicative of the abilities of the ageing population.

When consumers struggle with a product’s components during the testing, design modifications may also be suggested to improve designs.

Like Easy to Open testing, Ease of Use testing is a pass or fail test and if your product passes testing, you can then apply to join the Ease of Use Certified Program, which allows access to the Ease of Use Certified logo on your labelling to educate consumers about the benefits of your design. The independent certification can reassure consumers that the product is easy to use.

Medical products have been given Therapeutic Goods Administration’s (TGA) special permission to join the program.

Key details:

• Ease of Use testing involves consumer testing with arthritis users.
• Companies can use this type of test to identify consumer issues with a product to inform its redesign.
• Passing testing allows you to join the Ease of Use Program and independently prove to users that a product is accessible and easy to use.
• The Ease of Use Certified logo can be a helpful way of communicating the products benefits to markets like the ageing population.

Contact us to find out more about the process.