Unboxing Accessibility Campaign
The Unboxing Accessibility Campaign aims to capture the real user experience of using different products and packaging for those living with a disability. As part of the Accessible Product Design Alliance, we want to raise awareness of accessibility issues and help educate product and packaging manufacturers about what they need to improve.
Introduction: The importance of accessible product design
- The accessibility of a product essentially relates to the ease of use a consumer experiences when interacting with a product.
- Making a product accessible and easy-to-use or open adds value to a product for all.
- Accessibility is especially important for the independence of those with functional limitations such as reduced strength or dexterity. Groups particularly impacted are those with a disability, chronic pain, injury or illness, including the 3.6 million Australians living with arthritis, as well as the growing ageing population. For these groups inaccessible packaging and products become daily barriers to achieving everyday tasks like preparing a healthy meal and living independently.
- This September we’re Unboxing Accessibility’ by sharing videos of consumer struggles and victories with daily use products and how it impacts their every day to encourage more inclusive designs.
Introducing our consumers and their conditions
Introducing our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane and their conditions.
Top everyday product struggles of consumers living with a disability
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane, share their top everyday product struggles
What companies should know about our community and its accessibility needs
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane share what they think companies should know about their experiences and their accessibility needs.
The impact of hard to use products and packaging
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane share the impact of hard to use products and packaging on them.
What is the significance of accessible products for users?
Our consumers Gayle, Sophie, Sandi and Lynda-Jane share what accessible products and packaging means to them.
Exploring the user experience - Easy to Open Certified Products
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane, tried different Easy to Open Certified packaging and shared their experiences. This includes SPC ProVital fruit cups, Kellogg’s PC cereal and Gumnut. biscuits.
Exploring the user experience - Making a cup of tea
Our consumers Gayle, Sophie, Tony and Lynda-Jane, explore the experiences of making a cup of tea including reflecting on kettle designs, tea and milk packaging.
Exploring the user experience - Ham packaging
Our consumers Gayle, Sophie, Tony and Sandi, explore the experience of opening two types of ham packaging. Meat packaging is notoriously hard to open, with tools like knives frequently being used. We love seeing any improvements being made to this packaging category.
Exploring the user experience - Making Toast
Our consumers Gayle, Sophie, Sandi and Lynda-Jane, explore the user experiences of toasters and the different types of packaging for spreads like jams and honey.
Exploring the user experience - Fruit packaging
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane, explore the user experiences of can openers and the different types of packaging for precut fruit.
How you shouldn’t have to open packaging
Exploring the user experience - Easy to Open Certified (*Licensed accreditation) Voltaren packaging
Exploring the user experience - Easy to Open Certified Kellogg’s PC cereal
Exploring the user experience - Easy to Open Certified SPC ProVital
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