That’s a Wrap: The Best and Worst Packaging of 2025

About That’s a Wrap 2025

Our annual campaign to highlight both good and bad packaging designs. Your voices help drive change in the packaging industry and assist our Accessible Design Division to educate the packaging industry and determine if packaging is becoming more user-friendly or increasingly difficult over time.

Nominations for 2025 are are now closed.

2025 marked another impactful year for our That’s a Wrap campaign, the results once again prove the power of our community’s voice in driving change for accessible packaging. Each year, your experiences help shine a spotlight on where progress is needed most.

Top 5 Worst Offenders of 2025

5. Induction Seals – Peeling off seals often demands painful levels of grip and dexterity, leaving many wondering why such a small step can create such a big barrier.

4. Medicine Bottles  – “It’s the packaging that keeps me from my own medication.” Child-resistant caps continue to test patience and hands for many in our community, proving that safety shouldn’t come at the cost of accessibility.

3. Water Bottles – “I have to open them with my garlic crusher and twist the lid.” Tight caps on supposedly convenient bottles continue to frustrate users, highlighting how even everyday essentials can be exclusionary, especially without aids or tools you might go to at home.

2. Jars – “The lid is so tight and hard to twist, but the jar is also really wide so I can’t get a good grip on it either.” Many resort to risky tactics like tapping the jar lid on the bench to release pressure, one participant admitted this went badly wrong, saying she “slashed her hand pretty badly” when the glass slipped. A moment meant for cooking or sharing food shouldn’t end in injury.

1. The “Winner” – Medicine Blister Packs – For both human and animal medication, the struggle is the same. “The packaging often splits, and I frequently cut my fingers on the sharp edges.” Others shared, “It’s super hard to pop out, the irony that people in pain use these and get pain doing so.” From foil blisters with stiff cardboard backing to packs requiring knives to pierce through, these designs are turning daily medication into a dangerous obstacle.

Best Packaging of 2025

The top spot this year went to Kellogg’s single-serve cereal packs, nominated by our community for being simple and easy to tear open, and we couldn’t agree more, as it’s also one of our Easy to Open Certified products. Other standout mentions included egg cartons (last year’s winner), rectangular twist-top coffee jar caps, the easy-grip tab on The British Sausage Co. bacon packaging, Lindt chocolate blocks, Sensodyne toothbrush packs and some select milk packaging.

While it’s encouraging to see these improvements, many “best” nominations still came with comments like “could be better” or “at least I can use scissors without the product falling out.” It’s a clear reminder that expectations remain modest and that more work is needed to make packaging truly accessible for everyone.

What’s Next

Your stories continue to make waves. Each nomination and comment helps push the conversation forward, showing industry leaders that packaging isn’t just a design feature; it’s an access issue. The next phase of the campaign will involve us reaching out to companies whose products were nominated, both best and worst, to share these insights and advocate for meaningful, user-centered changes.
Together, we’ll keep advocating for changes that make packaging safer, easier and more inclusive.

What does the ‘worst packaging’ mean?

  • you couldn’t open it at all
  • you opened it after a struggle
  • caused you pain
  • hurt your self-opening it
  • had to use a tool, like a knife or scissors, to open it
  • had to ask someone else to open it for you
  • caused you to damage or spill the contents
  • caused a brief moment of hesitation, anxiety or fear about opening it due to previous negative experiences. 

What does the ‘best packaging’ mean?

  • genuinely easy-to-open, not just slightly better then a really bad alternative.

You shouldn’t have to struggle with any packaging, but until that happens we want to know what packaging consistently makes your life easier. We may also buy samples of nominations to confirm that they are in fact reasonably accessible.