Unboxing Accessibility Campaign 2025
The Unboxing Accessibility Campaign captures the real, lived experiences of people using everyday products and packaging while living with a disability. Led by the Accessible Product Design Alliance, this campaign shines a light on the accessibility challenges faced by millions and empowers product and packaging manufacturers with insights to design better, more inclusive solutions.
Join Us This October – Meet our advocates Beth, Michael, Sophie, Steve and Storm as they reveal their challenges and insights into product accessibility. Together, we can push for a more inclusive future.
Meet This Year’s Advocates: Introducing our consumers and their conditions
Introducing our new cohort of consumers: Beth living with MS, Michael living with MND, Sophie living with arthritis, Steve living with stroke and Storm living with cerebral palsy. For the Unboxing Accessibility Campaign, they are sharing their lived experiences navigating daily challenges with products and packaging.
Why Accessible Products Matter
What difference do accessible products really make? Our consumers Beth, Michael, Sophie, and Storm openly share what accessible products and packaging mean to them in their daily lives. Their stories highlight how simple design changes can improve independence, reduce frustration, and enhance quality of life for people living with disability and chronic conditions.
Meat Packaging - Exploring the user experience
Our consumers Beth, Michael, Sophie, Steve, and Storm share their experiences and challenges with opening and using different types of meat packaging.
Veggie Prep: Comparing Pre-Cut Vs. Peeling and Cutting - The Consumer Experience
Our consumers Beth, Sophie, Steve, and Storm share their experiences and challenges with preparing vegetables from scratch versus using convenient pre-cut options.
Sunscreen Packaging - Exploring the user experience
Our consumers Beth, Sophie, Steve, and Storm explore the experiences and challenges of using different sunscreen packaging, from tubes and roller applicators to pump bottles and sprays. Their stories reveal how packaging design can make everyday products easier or harder to use.
Peanut Butter Packaging - Exploring the user experience
Our consumers Beth, Sophie, Steve and Storm share their experiences, testing different peanut butter packaging including glass jars with shrink wrap, plastic jars, and pouches.
Toothpaste - Exploring the user experience
Our consumers Michael, Beth, Sophie, and Storm share their experiences and challenges with different toothpaste packaging.
Insect Repellent - Exploring the user experience
Our consumers Michael, Beth, Sophie and Storm share their experiences and challenges with using different insect repellent packaging.
Kitchen Appliances, Tools and Aids - Exploring the user experience
Our consumers Beth, Sophie, Steve and Storm discuss their experiences and challenges using different kitchen appliances, tools, and aids in their kitchens.
Glass Jars and Bottles - Exploring the user experience
Our consumers Sophie, Steve and Storm share their experiences and challenges with glass jars and bottles, a common type of hard-to-open packaging.
Child-Resistant Packaging - Exploring the user experience
Clamshell Packaging - Exploring the user experience
Our consumers Michael, Sophie and Storm explore their experiences and challenges with child-resistant packaging (non-pharmaceutical), a common hard-to-open packaging format.
Our consumers Beth, Michael and Sophie explore their experiences and challenges with plastic clamshell packaging, a common type of hard-to-open packaging.
Induction Seals - Exploring the user experience
Everyday Products That Challenge Me: Top Struggles
Our consumers Michael, Sophie and Storm explore their experiences and challenges with removing induction seals, a common type of hard-to-open packaging.
Our consumers Beth, Michael, Sophie, Steve, and Storm share their top struggles with everyday products.
What Companies Need to Know: Real Accessibility Insights
Our consumers Beth, Michael, Sophie, and Storm share insights about what companies need to understand regarding their daily experiences and accessibility needs. Their stories reveal the real challenges and frustrations with current product and packaging design and offer a clear message about how thoughtful, inclusive design can make a meaningful difference.
How Hard to Use Products and Packaging Impacts Me
Our consumers Beth, Michael, Sophie, Stev, and Storm share how hard-to-use products and packaging affect their daily lives. Their stories reveal the physical, emotional and practical impacts of inaccessible design and why change matters for independence and dignity.
Do I Seek Accessible Features When I Shop?
Our consumers Sophie, Steve and Storm share their decision-making process when purchasing products, revealing how accessibility features influence their shopping choices. Their insights show the importance of inclusive design in supporting confident and independent purchasing.
Hard to Open Packaging - Impact on Repeat Purchase
Our consumers Beth, Sophie, Steve and Storm share how their experiences with hard-to-open packaging influence their decisions to buy a product again. Their stories reveal the frustration that difficult packaging creates and how accessible design could make all the difference for repeat purchases and brand loyalty.
My Hope for the Future - Accessible Design
Our consumers Beth, Sophie and Storm share their hopes for the future of packaging and product design. Their stories inspire a vision of inclusive, thoughtful design that puts accessibility front and centre, so everyone can use everyday products with ease and dignity.
Discover more...
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What is accessible design?
Find out about what accessible design is and about the Accessible Design Division.
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Advocacy & policy
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10 steps for living well with arthritis
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