The Good, The Bad & The Hack campaign
This campaign aims for those living with a disability to share their experience of different products to raise awareness of accessible and inaccessible experiences, support others to make their lives easier and help us educate product and packaging manufactures about what they need to improve.
You can be part of the fun by creating a short video that captures either:
The Good – helpful product designs that makes a difference to your everyday life.
The Bad – designs needing change and improving.
The Hack – product tips & tricks. Remember hacks can be using a product in an unconventional way or having a technique that helps the user accomplish an activity in a more efficient or pain-free way.
Steps to get involved
Step 1: Film
- Introduce yourself and the condition you live with e.g. “hi I’m Alex and have arthritis…”.
- Film yourself for 30 seconds talking about one of the following options:
- The Good – helpful product designs: Give a shout out to a good product or packaging design
- The Bad – designs needing change: Share your struggles with a bad product or packaging design
- The Hack – product tips & tricks: Share a product hack or tip that makes your life easier
Don’t forget to check out our filming tips
Step 2: Send us the video
We will then edit the footage and will share it with the world as part of our work to raise awareness of accessibility issues.
Important note: Content should promote healthy sustainable living, all suggestions should also be legal, safe and non-violent in nature. If you are receiving a financial benefit from the product/s suggested we will be unable to share this content. It is the APDA’s discretion to use the video and we may not be able to respond to enquiries regarding your contribution.
Top filming tips
How to film:
- Set up using a stand to hold your phone during filming or have a family member film you.
- Try and keep your video to 30 seconds. We can edit it if you need time to hit record and get in position.
- Try and have the hack or product in the shot or film it separately and we can combine the footage.
What to say:
Share your first name, your condition and then:
- The Good – helpful product designs: share and show the product and why you think it’s accessible and how it’s made a difference to you.
- The Bad – designs needing change: share and show the product and why you struggle with it and how if it was changed it would make a difference to you.
- The Hack – product tips & tricks: say why you needed the hack or tip, what it is and how it has helped you.
Lighting: natural light is often most flattering
- Good clear audio is really important, so make sure your recording device isn’t too far away from you.
- Background noise – try and film in a quite space with minimal background sounds.
Background: check there isn’t anything embarrassing in the background you might not want to be seen in the video e.g. personal photos or dirty laundry.
The Good – helpful product designs
- Tony’s Colgate toothpaste cap appreciation
The Bad – designs needing change
- Tony’s milk packaging struggle
The Hack – product tips & tricks
- Sophie’s frozen garlic hack
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